According to this article, style tiles are created for a common visual language between the designers and the stakeholders. A moodboard is too vague and a comp is too literal sometimes while style tiles establish a direct connection with actual interface elements without defining layout.
Overall process of style tiles is similar to common design process such as listening to your clients with an invaluable amount of information, a survey of questions for the stakeholders. I think that style tiles might create a good deliverable design that consists typefaces, color swatches and interface elements that communicate the essence of a visual brand for the web, rather than just presenting moodboard and mockup with common design process.
Style Tiles: A Visual Web Design Process for Clients & the Responsive Web ›
http://styletil.es/
Overall process of style tiles is similar to common design process such as listening to your clients with an invaluable amount of information, a survey of questions for the stakeholders. I think that style tiles might create a good deliverable design that consists typefaces, color swatches and interface elements that communicate the essence of a visual brand for the web, rather than just presenting moodboard and mockup with common design process.
Style Tiles: A Visual Web Design Process for Clients & the Responsive Web ›
http://styletil.es/
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